Key Art Lead (Art Direction/Design)

The challenge going into the the 5th season of Drunk History was to find a way to reinvigorate the brand and package it in a way that made it feel fresh & unique versus previous seasons.

With illustrator Ryan Cox, we worked on creating key art that homage the “edutainment” of the 70’s and 80’s, imagining a cartoon version of Drunk History.

With an illustrated version of our host Derek Waters and a myriad of characters from throughout the season, this campaign evolved from the show’s dedication to creating lifelong learners and appealed to our fans who are always surprised to find that they’re learning something.