"1923" portrays a new era for the Dutton family amidst the challenges of the early twentieth century, including pandemics, drought, Prohibition, and the looming Great Depression in the mountainous west where they reside. Building on the narrative of "1883," which explored the Duttons' journey to Montana and the establishment of their Yellowstone ranch, the series features acclaimed actors Harrison Ford and Helen Mirren in leading roles.

My role as creative lead for the MTV Entertainment Studios art team was to collaborate along side our P+ partners in creating eye catching key art that positioned 1923 as the next must watch premium drama series from creator Taylor Sheridan. This included in-house ideation and creative strategy, shepherding concepts with our creative agency partners: Leroy & Rose and Bond, and organizing and executing our asset capture day in Montana featuring Harrison Ford, Helen Mirren and the entire cast in various key art and portrait setups.

As a result, the series premiere of 1923 was the most-watched Paramount+ premiere ever in the U.S. and drew 7.4 million total viewers across Paramount+ and linear previews

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Design Director: Brandon Lori
Senior Director, Production: Jennifer McComb
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director, Photography: Michael Levine

Paramount+
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Senior Creative Director, Key Art & Print: Steve Chan
Art Director: Chris Hawkins
Art Director: Sabrina Nguyen
Art Director: Bruce Ventanilla
VP, Photography: Christine Ramage
Director, Photography: Sarah Coulter

Photographer: James Minchin

Jeremy Renner stars as an antihero who unofficially runs the fictitious town of Kingstown, Michigan with a strong moral code, trying to do the right thing and do right by all those who come to him for help. His allegiance is to nobody and everybody at the same time.

My role as creative lead for the MTV Entertainment Studios art team was to create a print and out of home campaigncentering on the compelling performances of the well-known cast, led by Jeremy Renner, Kyle Chandler, Dianne Wiest, and others, while showcasing the stunningly beautiful character and scenic moments as redeeming rays of light against the backdrop of the seemingly dying town of Kingstown, Michigan. This included in-house ideation and creative strategy, art directing concepts with our creative agency partners; Arsonal, Canyon Design, and Works ADV, organizing and directing our asset capture day in Toronto, Canada featuring Jeremy Renner and the entire cast in various key art and portrait setups, and presenting concepts and artwork to internal executives, and 101 Studios.

As a result, Paramount+ original series MAYOR OF KINGSTOWN, which debuted on Sunday, Nov. 14, was the #1 scripted original drama since the rebrand of Paramount+. “The remarkable levels of engagement we are seeing are a testament to the power of great storytelling on the service and the sheer breadth and depth of our content offering.” - Tom Ryan, President and Chief Executive Officer, ViacomCBS Streaming.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Art Director: Yenting Chuang
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director, Photography: Michael Levine
Designer: Annie Ng
Photographer: James Minchin

Starring Oscar winner Jessica Chastain and Oscar nominee Michael Shannon, George & Tammy chronicles country music’s king and queen, George Jones and Tammy Wynette, whose rocky relationship inspired some of the most iconic music of all time.

My role as Creative Director for the MTV Entertainment Studios art team was to create a print and out of home campaign focusing on the huge Hollywood star power of the two lead actors, the musical magic made by country music royalty, and the passionate yet tumultuous romance between these two larger than life legends. This included in-house ideation and creative strategy, art directing concepts with our creative agency partners; Bond and Jumpcut, organizing and directing our asset capture day in Nashville, TN featuring Jessica Chastain and Michael Shannon in various key art and portrait setups for print and video, and presenting concepts and artwork to internal executives, EP Jessica Chastain, and 101 Studios.

As a result, the series aired simultaneously on Showtime, Paramount Network and CMT, bringing in 3.3 million viewers. MTV Entertainment Studios, which produces the series, calls this the most-watched premiere of Showtime's 46-year history.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director Photography: Michael Levine

Photographer: Miller Mobley

New York mafia capo Dwight "The General" Manfredi is released from prison after 25 years and exiled by his boss to set up shop in Tulsa, Okla.; realizing that his mob family may not have his best interests in mind, Dwight slowly builds a crew.

My role as Creative Director for the MTV Entertainment Studios art team was to collaborate along side our P+ partners to create striking key art showcasing Sylvester Stallone front and center, and highlighting the juxtaposition between his character’s urban mafia background and his new found home in rural Tulsa, Oklahoma. This included in-house ideation and creative strategy, shepherding concepts with our creative agency partners; Lindeman & Associates and Icon Arts, organizing and directing our asset capture day in Oklahoma City featuring Sly Stallone and the entire cast in various key art and portrait setups, and presenting concepts and artwork to internal executives, 101 Studios, and showrunner Terence Winter.

As a result, the series premiere of Tulsa King was the most-watched debut episode of a TV show in 2022, surpassing the previous record holder, HBO's House of the Dragon.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Art Director: Yenting Chuang
Senior Director, Production: Jennifer McComb
Senior Producer: Trisha Novy
Senior Producer: Ian Kahn
Director, Photography: Michael Levine

Paramount+
SVP, Head of Design: Matt Hernandez
VP, Creative Director: Becca Schader
Senior Creative Director, Key Art & Print: Steve Chan
Art Director: Chris Hawkins
Art Director: Sabrina Nguyen
VP, Photography: Christine Ramage

Photographer: Frank Ockenfels

Adulting is hilariously hard, but finding yourself is hilariously harder . Season 2 focuses on finding what makes Nora happy. You know, that little thing. Nora’s just trying to live the dream, but feels stagnant as everyone in her life seems to be progressing. Nora and the fam take on wild new challenges and next-level emotions. This Season Definitely Hits Different!

In my role as Senior Art Director, my responsibilities were to lead our internal design team to create striking key art showcasing Awkwafina and her larger than life family in the context of their hometown of Queens, NY. This included overseeing the execution of our our asset capture day in Queens featuring Awkwafina, Bowen Yang, Lori Tan Chinn and BD Wong in various key art and portrait setups.

Inspired by the beautiful and fun show open, we collaborated with the illustrator to build out a unique version of Queens, NY for Nora and family to inhabit.

The final step was presenting final artwork to internal executives and show creator and Executive Producer, Awkwafina herself.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Senior Art Director: Jamey Welch
Art Director: Ken Rosenkrantz
Senior Producer: Trisha Novy
Director, Photography: Michael Levine
Photographer: Pari Dukovic

Younger follows Liza Miller (Sutton Foster), a talented editor navigating the highly competitive world of publishing while juggling the complications of mixing business with pleasure, and facing the lie she created about her age to land her dream job.

For the 7th and final season, the idea was to go out with a celebration of the entire cast while spotlighting the tenuous love triangle between Liza, Josh and Charles. We were in the middle of Covid which limited us to shooting on a large sound stage and therefore had to build this fantasy loft literally from the ground up. The end result allowed to not only capture elegant key art, but also video pieces and spontaneous character portraits for social media throughout this uniquely chic space.

In my role as Creative Director, I worked along side the Sr. Art Director to design the loft and plan out the set-ups within the space to capture the hero key art as well as the video and character photography. Covid restricted access to the cast, so only myself, the photographer Art Streiber, and a limited video crew were allowed on set to direct the cast.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Creative Director: Jamey Welch
Senior Art Director: Yenting Chuang
Senior Director, Production: Jennifer McComb
Senior Producer: Trisha Novy
Director, Photography: Michael Levine
Photographer/Video Direction: Art Streiber

A/V:
SVP, Brand Creative: Deva Newman
VP Creative Director: Michael Davidowitz
Creative Director: Nicole Dobbs
Senior Writer/Producer: Jessica Leaver

Noah and his “Daily Show” team kept a years-long tradition going at Comedy Central: continuing election coverage all leading up to a live election-night special with Noah broadcasting from an “election fallout shelter” in New York, along with guest interviews and coverage from “Daily Show” correspondents including Ronny Chieng, Michael Kosta, Desi Lydic, Dulcé Sloan, Jaboukie Young-White and Roy Wood Jr.

My role as Senior Art Director was to creative eye-catching key art promoting the all-important TDS Election Coverage. With Covid in full swing, all photoshoots were indefinitely on hold. So, working with our design team, we sourced images from a robust catalog of photography to created the ultimate group shot that reflected both the current state of the world as well as the the hot button topics surrounding the election. The writing team at TDS supplied the funny and timely headline and we went to work creating a memorable image that worked across a variety of sizes and marketing placements.

MTV Entertainment Studios
SVP, Brand Creative: Thomas Berger
VP, Art: Angelina Battista
Sr. Art Director: Jamey Welch
Key Art Designer: Hermes Ariola
Designers: Scott Markowitz, Trevor Morris
Motion Design: Aaron Nichols
Retouching & Finishing Jon Parr
Photographers: Gavin Bond, Art Streiber, Sean Gallagher
Project Managers: Trisha Novy & Ian Khan

Key Art Lead (Art Direction)

Awkwafina is everywhere. Including on Comedy Central!

This launch marks the introduction of Awkwafina’s real life-inspired story to the universe. But it isn’t just another sitcom. It isn’t just another slacker show. It’s Nora hilariously navigating life in outer-borough New York City alongside her family. As TV Guide put it, it’s “the latest comedy to not glamorize the challenge of being broke af.”

In order to break through in the Out-of-Home space, we focused on Nora’s hilarious, unapologetic edge, conveying the fact that Awkwafina is on Comedy Central!

Awkwafina couldn’t actually make it to Queens for the Key Art shoot. But apparently, if you build it in Hollywood, Awkwafina will come.

SVP Brand Creative: Vedia Ayvaz

VP Art: Angelina Battista

Sr. Art Director: Jamey Welch

Design: Leslie Leighton

Photographer: Danielle Levitt

Retouching/Finishing: Jon Parr

Key Art Lead (Art Direction/Design)

Baldwin’s got talent to burn. He’s an actor’s actor with an old-school Hollywood aura, and we wanted to capture that across the board. In key art, we worked to create some visual tension that reminded viewers that this could hurt.

Photographer: Art Streiber

Key Art Lead (Art Direction/Design)

Photographer: Gavin Bond

An aspiring actor and his sister Brooke, a former professional dancer, try to find their place in the world while wrestling with their feelings about their 13-year-old brother Chase's sudden rise to internet fame.

In my role as Senior Art Director, my responsibilities included overseeing the ideation of concepts with our internal design team as well as with our agency partners at Size Matters, Art Machine and Switch. In the end, our internal idea of capturing the 3 leads inside (and out) of a limo was chosen by internal execs and show partners. On our asset capture day, I directed the talent inside an actual limo, several extras outside the limo, as well as portraits with the cast and show creators. In addition to the key art marketing buy, we also had the honor designing a vibrant float for the NYC Pride Parade.

Comedy Central Brand Creative
SVP, Brand Creative: Vedia Alvez
Creative Director: Angelina Battista
Senior Art Director: Jamey Welch
Art Director: Ken Rosenkrantz
Photographer: Matthias Clamer

Key Art Lead (Art Direction/Design)

In our current “cancel culture” claiming “victims” like Roseanne and others, how has South Park survived? More importantly, should it? For this campaign we took a bold stance and started a movement to #CancelSouthPark because if they haven’t been cancelled yet, we as a society have failed. This hash tag also was paid off at the end of episode 3 of this past season where South Park paid forward the #CancelTheSimpsons.

GOLD WINNER: Program Promotion Multimedia Campaign, Promax Global Excellence Awards 2019

Key Art Lead (Art Direction/Design)

The challenge going into the the 5th season of Drunk History was to find a way to reinvigorate the brand and package it in a way that made it feel fresh & unique versus previous seasons.

With illustrator Ryan Cox, we worked on creating key art that homage the “edutainment” of the 70’s and 80’s, imagining a cartoon version of Drunk History.

With an illustrated version of our host Derek Waters and a myriad of characters from throughout the season, this campaign evolved from the show’s dedication to creating lifelong learners and appealed to our fans who are always surprised to find that they’re learning something.

Key Art Lead (Art Direction/Design)

GOLD WINNER: Roast of Bruce Willis - Overall Campaign, Promax Global Excellence Awards 2019

SILVER WINNER: Roast of Bruce Willis - Outdoor Campaign, Promax Global Excellence Awards 2019

SILVER WINNER: Roast of Bruce Willis - Use of Paid Social Media to Promote a Program or Series, Promax Global Excellence Awards 2019

In addition to art directing and designing the key art and character portraits of Bruce, I also came up with the idea to use the well known “Glambot” and social media superstar director Cole Walliser to execute action hero-style slomo portraits of roastee Bruce Willis, Roastmaster Joseph Gordan Levit, as well as many of celebrities and comediens on the dias. Some of these were used for on-air promos as well as social posts leading up the big event.

Comedy Central Brand Creative
SVP, Brand Creative: Vedia Alvez
Creative Director: Angelina Battista
Senior Art Director: Jamey Welch
Photographer: Art Streiber

Key Art Lead (Art Direction/Design)

The campaign for the twentieth season of South Park needed to have major and sustained impact. We got started early and partnered closely with the South Park team to ensure we hit the right tone as well as chose the right moments to celebrate. It was critical to pay homage to the show's impressive history of button-pushing, but also excite fans about what was to come.  

GOLD WINNER
Out of Home Ad Campaign
PromaxBDA Awards 2017
North America Promotion

GOLD WINNER
Out of Home Ad Campaign
PromaxBDA Awards 2017
Global Excellence

GOLD WINNER
Stunt Promotion Package
PromaxBDA Awards 2017

Out-of-Home creative for Season 2 of Inside Amy Schumer highlighted both the "Hot" and "Mess" sides of Amy's personality. Art direction and design included subway 2-sheet posters and car cards, billboard, and a truck wrap stunt that capitalized on a sketch promoting "Finger Blasters" chicken fingers.

Strategy
Abbi and Ilana’s friendship is why Broad City is one of the funniest, most relatable and talked about shows on television. For our S3 marketing we wanted to push that bond to the forefront, and excite consumers to be a part of it.

As the on-set photo art director, I made sure Abbi and Ilana exuded a cool confidence and the boxing motif came through strongly using all aspects of the ring, various equipment, dynamic camera angles and atmospheric lighting.

Photography: Patrik Giardino

Art direction and design of all out-of-home print and digital advertising. Concept contribution for on-air "slo-mo punch" promo.

Art direction of photos illustrating Adam, Blake and Ders at home and a work.

Photos by The Imps of Marge and Fletch.

The passage of time often has a way of rewriting history. So does a few drinks. The half-hour series "Drunk History" -- based on the award-winning web series -- shows how by re-enacting famous events in history as told by inebriated storytellers.

Art direction and design for the premiere season of Drunk History. The campaign included subway 2-sheet posters, billboard, bus wrap and digital advertising.

Key & Peele Season 2 focused on their diverse cast of characters and capitalized on the success of the "Obama and Luther" sketches. Art direction and design were created for billboard and digital advertising.

Art Direction and Design for Season 2 of Kroll Show highlighted four of Nick Kroll's most popular characters. We treated each of these sketches as its own "show" producing subway 2-sheet posters, billboards, bus shelters, subway car cards, and a robust digital and mobile campaign on many of our fans favorite websites.

Photography by Peter Yang

Art direction and design of Workaholics Season 2
digital campaign.

GOLD WINNER
Workaholics: Beer Bong Banners
Best Web Marketing/Advertising
PromaxBDA North America 2012